10 Reasons to Outsource Marketing Collateral
The written word is perhaps
more important than ever in today's crowded marketplace. Whether on a Web site
or in print, the marketing message is vital to changing readers into prospects...
and prospects into paying customers. But creating world-class marketing
collateral often requires outside talent. Here's 10 reasons why:
Your department has limited resources...
Few marketing departments are large enough to handle the workload
required of them. Writing quality copy takes time—more time than your staff
might have even in a 60-hour workweek.
Your people have other
Too many demands are regularly placed on too few resources. Which is why
other tasks routinely take priority over producing collateral. And getting some
"quiet time" to write can be impossible with a busy meeting schedule.
Some people just can't write well...
Writing requires a certain skill, and some good people are (at
best) only mediocre authors. Sorry, but it's true. The difference between writing and writing well can
make all the difference in the marketplace.
Most (normal!) people hate to write...
A white paper is too much like a term paper, and an article is too much
like an essay for most people's tastes. So writing is often the least favorite
part of the job. Then there's the dreaded "writer's block" that so frustrates
the task—and devastates worker productivity.
Staff writers are hard to cost-justify...
Despite the written word's vital importance, few marketing departments
can afford a full-time writer. And people who write product documentation may or
may not have what it takes to produce the compelling copy needed for marketing
that same product.
Running out of runway...
Deadlines have a way of creeping up—fast! The big launch. The major
trade show. The new marketing campaign. So much work with so little time to get
it all done. In these situations, outsourcing may be the only way out!
Getting an outside perspective...
The insight of an "outsider" can prove quite valuable. New ideas. A fresh take
on an old challenge. A whole different way of looking at something. It can
make a BIG difference!
Getting specialized talent...
Most consultants are specialists. For example, I specialize in writing white
papers and trade articles for companies in computer networking, renewable energy
and the Smart Grid. And if humility permits: I'm
very good at what I do!
Getting great results...
Outsourcing to the right writer is the best way to get the best marketing
collateral possible. And doesn't your company deserve the very best?
Outsourcing is easy...
Most projects I handle require precious little time from my clients. A brief
up-front interview by phone. Then a "data download" via e-mail. Followed by
reviews of the outline(s) and draft(s). That's it. No hand-holding. No
one-on-one tutoring. No wasted time or effort. When done right, outsourcing is
easier on your nerves—and easier on your budget!
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Top 10 Reasons to Outsource Marketing Collateral as a
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